Betty Mag

This week's one hour homework was to make up a magazine then do an audit on it. This essentially consists of deciding what percentage of the magazine should be adverts, and which should be editorial, and which should be fashion shoots etc etc... yawn yawn yawn. Anyway, for me the most fun part was making up a pretend magazine. This was supposed to take about 30 seconds, but some of us get carried away. I even made a pretend cover. Uhm... it disgusts me that it's pixelated, but despite the fact Beth Ditto is the NME's 'Coolest Person', there are approximately 10 pictures of her on google. I just liked this one.
Anyway, magazine-ahoy!

Here's the real homework:

Title of Magazine
Betty

Frequency
10 issues per year (Monthly, combined issue July/Aug Dec/Jan)

Cover Price
£2.75

Estimated Circulation
10 000

Key Reader
Intelligent, creative, influential, and socially conscious females.

Justification for title: Why you think the market is missing a magazine like yours?
Bust is a groundbreaking women's lifestyle magazine that has achieved huge success in the States. Although it is available to buy in this country, I feel that there is a place for a UK equivalent. There are no regular women’s magazines in this country that feature a celebrity interviews, fashion and articles with brains and a feminist sensibility. Betty magazine is funny, topical, and proud to be female. As well as interesting articles the magazine will feature in-depth reviews of books, films, and music. Betty will be humorous, perceptive and well designed.

Distribution
News stand

Existing competitors in the market
Bust, Bitch, Ms

USP
A fashionable, interesting UK based feminist magazine. Not a zine!

Launch Date/Month
September issue (catch the students)

List of 10 potential advertisers
Gash (Women-friendly sex shops)
Candy Bar (London’s biggest lesbian night)
American Apparel (Sweatshop free clothing)
Stitch ‘n’ Bitch (new generation of craft handbooks)
Kill Rockstars (record label & distro)
Lady Luck Rules OK (jewellery)
Becks (beer)
Silver Moon Bookshop (feminist bookshop)
The Organic Pharmacy (100% organic beauty products)
Fopp (Independent chain of music stores)

10 Fashion Brands you would consider featuring editorally
Topshop
H&M
Uniqlo
Built By Wendy
American Apparel
Luella
Petit Bateau
French Connection
Paul Smith
Marc by Marc Jacobs